Showing posts with label Lets Move. Show all posts
Showing posts with label Lets Move. Show all posts

Let's Move!: USDA Launches SuperTracker

Free web tool designed to "help Americans make healthy food and physical activity choices"...
Agriculture Secretary Tom Vilsack
today unveiled the nutrition SuperTracker, an online tool designed to "complement First Lady Michelle Obama's Let's Move! initiative" and "assist individuals as they make changes in their life to reduce their risk of chronic disease and maintain a healthy weight." It's a continuation of the MyPlate campaign, launched by Mrs. Obama last summer, which encourages citizens to follow the 2010 Dietary Guidelines for Americans, and make half their plates with half fruit and vegetables at every meal.

The Secretary explains it all in this video:



USDA's wordy press release:

WASHINGTON, Dec. 22, 2011 – Just in time to help Americans keep their New Year's resolutions by making healthy food and physical activity choices, Agriculture Secretary Tom Vilsack today released USDA's new nutrition SuperTracker. The SuperTracker is a comprehensive, state-of-the-art resource available at ChooseMyPlate.gov designed to assist individuals as they make changes in their life to reduce their risk of chronic disease and maintain a healthy weight. Release of this new web tool comes as USDA highlights the second in a series of themed consumer messages supporting the MyPlate icon – Enjoy Your Food, But Eat Less – that USDA is promoting the next three months in conjunction with more than 5,000 organizations participating in the MyPlate Nutrition Communicators Network.

"Overcoming the health and nutrition challenges we face as a nation is critical and the SuperTracker provides consumers with an assortment of tools to do just that," said Vilsack. "This easy-to-use website will help Americans at all stages of life improve their overall health and well-being as they input dietary and physical activity choices into the tool. During the holiday season we are surrounded by good food and this is a perfect time to Enjoy Your Food, But Eat Less."

The SuperTracker is a visually appealing, comprehensive, state-of-the-art resource available at ChooseMyPlate.gov. It is designed to assist individuals as they make changes in their life to reduce their risk of chronic disease and maintain a healthy weight. Consumers can access this free, on-line tool at anytime and can choose a variety of features to support nutrition and physical activity goals. SuperTracker offers consumers the ability to:

*Personalize recommendations for what and how much to eat and amount of physical activity.

*Track foods and physical activity from an expanded database of foods and physical activities.

*Customize features such as goal setting, virtual coaching, weight tracking and journaling.

*Measure progress with comprehensive reports ranging from a simple meal summary to in-depth analysis of food groups and nutrient intake over time.

*Operationalize the 2008 Physical Activity Guidelines.

*Support family and friends by adding their individual profiles.

The SuperTracker complements First Lady Michelle Obama's Let's Move! initiative and provides practical information to help individuals, health professionals, nutrition educators, and consumers build healthier diets. As Americans are experiencing epidemic rates of overweight and obesity, the online resources and tools available at ChooseMyPlate.gov can empower people to make healthier food and physical activity choices for themselves, their families, and their children.

Additional new consumer messages in the months to come will include Drink Water Instead of Sugary Drinks; Make at Least Half Your Grains Whole Grains; and Avoid Oversized Portions. USDA and its MyPlate Nutrition Communicators Network partners will find innovative ways to deliver the easy-to-adopt how-tos for these messages to empower consumers to make healthier food choices.

Originally identified in the Child Obesity Task Force report which noted that simple, actionable advice for consumers is needed, MyPlate replaced the MyPyramid image as the government's primary food group symbol as an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans.

ChooseMyPlate.gov provides practical information to individuals, health professionals, nutrition educators, and the food industry to help consumers build healthier diets with resources and tools for dietary assessment, nutrition education, and other user-friendly nutrition information. As Americans are experiencing epidemic rates of overweight and obesity, the online resources and tools can empower people to make healthier food choices for themselves, their families, and their children.

Other Associated Resources: Dietary Guidelines.gov; ChooseMyPlate.gov; LetsMove.gov

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First Lady Michelle Obama Pledges "Bold Steps" To Ensure Healthier School Meals

As USDA prepares to release a second nutrition rule for school foods, First Lady vows action to guarantee that goals of child nutrition legislation are met...
First Lady Michelle Obama today marked the one-year anniversary of the Healthy, Hunger-Free Kids Act 2010 by issuing a strongly worded statement about the importance of the legislation, which boosts child health initiatives by, among other things, improving school meals and altering school environments. Noting that America's future depends on the successful implementation of the Act, Mrs. Obama vowed to take "bold steps" to achieve its objectives. (Above: The President listens to Mrs. Obama speak during last year's signing ceremony for the Act)

"As we celebrate the many accomplishments of the Healthy, Hunger-Free Kids Act's first year, we also pledge to continue taking bold steps forward to advance this goal," Mrs. Obama said.

Making schools healthier is one of the five pillars of Mrs. Obama's childhood obesity campaign, Let's Move!. She was the most-high profile champion of the sweeping legislation as it moved through Congress, where it had bipartisan support. Today's pledge comes on the heels of recent efforts by Congress to dilute the US Department of Agriculture's proposed school nutrition standards that are part of the Act.

"We've seen the connection between what our kids eat and how well they perform in school," Mrs. Obama said today. "And we know that America's success in the 21st century means having the best-prepared and best-educated workforce around."

Many children get up to half their daily calories in school; more than 32 million children participate in the National School Lunch Program, with about 12 million in the Breakfast program. One in three children is overweight or obese, according to the Administration.

"So it is critical that we work to ensure that all children have the basic nutrition they need to learn, grow, and to pursue their dreams," Mrs. Obama said.

But Congress has performed poorly on the basic nutrition front. In October, under much pressure from lobbyists and big food corporations, Congress mandated that potatoes and other starchy vegetables can be served in schools in unrestricted quantities each week; USDA had proposed restricting these this to once weekly, to make more room for dark green and dark orange vegetables on cafeteria menus. In November, Congress officially made pizza sauce "a vegetable."

More battles ahead...
The final nutrition rule will be released in early 2012, USDA said today. But there are more battles over nutrition standards looming on the horizon, because USDA is not done. It must release a second set of proposed nutritional guidelines for what are called "competitive foods," those sold in vending machines, at school stores, and in a la carte lines. Once USDA unveils its guidelines, these will be open for public comment. Setting these standards could be even more contentious than creating the first set of standards, which garnered USDA more than 130,000 public comments, as well as PR campaigns from food companies and lobby groups.

And while the First Lady didn't give examples of what her "bold steps" will be, Senior Policy Advisor for Healthy Food Initiatives Sam Kass (l) told Obama Foodorama that the First Lady will continue to be tireless in her advocacy for improving child nutrition, whether in school settings or elsewhere. Noting that Mrs. Obama has taken on the work both as a mother and as the First Lady, Kass was adamant.

"This is an issue she will continue to work on while she is in the White House--and for the rest of her life," Kass said.

Mrs. Obama's efforts to champion the child nutrition legislation before it was passed included meetings with members of Congress and stakeholders, writing an op-ed about the legislation for the Washington Post, and speaking about it constantly during public appearances. Kass was among the many senior officials at the White House who worked tirelessly behind the scenes to get the legislation passed.

For today's anniversary of the legislation, USDA released a list of this year's "key accomplishments," as well as a list "key accomplishments" for next year and beyond. These are below.

The First Lady's full statement:

"The success of our nation tomorrow depends on the choices we make for our kids today. The Healthy, Hunger-Free Kids Act is vital to the health and welfare of our kids, helping them build the healthy futures they deserve," said First Lady Michelle Obama. "We've seen the connection between what our kids eat and how well they perform in school. And we know that America's success in the 21st century means having the best-prepared and best-educated workforce around. So it is critical that we work to ensure that all children have the basic nutrition they need to learn, grow, and to pursue their dreams. As we celebrate the many accomplishments of the Healthy, Hunger-Free Kids Act's first year, we also pledge to continue taking bold steps forward to advance this goal."

The President and Mrs. Obama during the bill signing ceremony:



USDA's list of Key Accomplishments from the Act in Year 1:

*Nutrition Standards for School Meals: USDA proposed new meal patterns and nutrition standards that align school meals with the Dietary Guidelines for Americans, analyzed over 130,000 public comments, and used them in drafting a final regulation for publication.

*Common Sense Standards for Revenue: USDA issued new rules to ensure that all revenues from school food sales keep pace with the Federal commitment to healthy school meals and properly align with costs, providing local schools as much as $7.5 billion over 5 years to invest in healthier meals for children.

*Nationwide Expansion of At-Risk Afterschool Meals: USDA worked closely with states to expand the availability of afterschool meals across the nation through the Child and Adult Care Food Program. USDA estimates this expansion could provide supper to an additional 140,000 kids in low-income areas.

*Categorical Eligibility for Foster Children: USDA issued guidance and provided technical assistance to states to ensure that more than 400,000 children in foster care are certified to receive free meals in all USDA child nutrition programs.

*Strengthening Direct Certification: USDA provided guidance, technical assistance and grant funding to states to improve their direct certification systems to help more children already receiving benefits from the Supplemental Nutrition Assistance Program (SNAP), the Temporary Assistance for Needy Families (TANF) and the Food Distribution Program on Indian Reservations (FDPIR).

*Implementing Community Eligibility: USDA is working with three states – Illinois, Kentucky and Michigan – to implement a "community eligibility" approach to reimburse schools for meals without the need for paper applications.

*Simplified Area Eligibility for Family Day Care Homes: USDA provided guidance to states to simplify the kinds of information that family day care home providers can use to qualify for participation in the Child and Adult Care Food Program.

*Improved School Wellness Promotion: USDA provided guidance to enhance local wellness policies in schools in order to promote healthier lifestyles for children.

*Bolster Farm to School Connections: New USDA policy ensures that children have access to fresh produce and other agricultural products and give a much-needed boost to local farmers and agricultural producers.

USDA's list of Key Accomplishments for Year 2 and beyond:

*Nutrition Standards for School Meals: USDA anticipates finalizing the actual standards to align school meals with the Dietary Guidelines for Americans in early 2012.

*Nutrition Standards for All Foods Sold in School: USDA plans to propose new standards for foods sold in school other than reimbursable meals, such as those in school stores, a la carte lines, and vending machines.

*Implementation of Performance-Based Reimbursement: The Healthy, Hunger-Free Kids Act included the first real reimbursement rate increase for school meals in roughly 30 years. These funds are tied to performance in meeting the updated nutrition standards for school meals. USDA plans to begin issuing these funds in 2012.

*Implementing Direct Certification using Medicaid Data: USDA will select states to participate in a demonstration project to test the use of Medicaid data for connecting eligible children with free school meals.

*Nutrition Standards for the Child and Adult Care Food Program: USDA will propose updated standards for child and adult care settings, as well as other early learning settings that participate in CACFP, to better align the meals served with the Dietary Guidelines for Americans.

*Implementing Community Eligibility: USDA plans to continue evaluating the current States participating in community eligibility and expanding to others.
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Related: Statements from high-profile advocates after the signing of the Healthy, Hunger Free Kids Act 2010.

*Photo at top by Chuck Kennedy/White House, taken on Dec. 13, 2010 at Harriet Tubman Elementary School in Washington, DC. Kass photo by Obama Foodorama

Let's Move! 101: A Primer For Beginners

A pocket guide to the massive campaign...
First Lady Michelle Obama's Let's Move! campaign is multi-pronged and complicated, designed to combat childhood obesity from as many angles as possible. Observers and critics seem to misunderstand the scope and focus areas of the campaign, so below is Let's Move! 101, a quick guide with links to relevant posts that explain the five "pillars" of action, and commitments from the private sector and other partners.

There are more than 3,000 posts on this blog about Let's Move!, so what follows is a broad overview. The campaign now includes thousands of partners in the public and private sector, impacting literally millions of people, with a wide ranging series of commitments from partners such as Hyatt Hotels and Darden Restaurants, Inc. to change their menus, and the Y.W.C.A to create a healthy environment in child care centers across the US. The largest corporate commitment is from Walmart, and includes a whole series of pledges, from building markets in food deserts to reformulating products.

Let's Move! 101

Mrs. Obama formally launched Let's Move! in January of 2010. All sub-components and initiatives that have since been launched must fulfill recommendations from the White House Task Force on Childhood Obesity, the first of its kind created by any presidential Administration. Chaired by Domestic Policy Advisor Melody Barnes, the Task Force released a 120-page Report in May of 2010. Download the Full Childhood Obesity Task Force Report. [PDF]

The overall goal of the campaign is GENERATIONAL. It is designed so that children being born today will grow up in an environment that is profoundly different from the current obesogenic culture that exists in America. The goals are VERY long term, with the ultimate goal being to drop the current obesity rate of about 17% in children to 5% by the year 2030. Right now, "one in three children is overweight or obese," according to the White House.

Let's Move! coordinates the work of more than twelve federal agencies to combat childhood obesity, including the (seemingly unlikely) Departments of the Interior and the Treasury. Interior runs Let's Move Indian Country and Let's Move Outdoors, which encourages the use of federal space for fitness activities. Treasury is running the Healthy Food Financing Initiative, which offers grants to community agencies to work on food desert projects. Executive Director of the campaign is Dr. Judy Palfrey (her bio).

But Let's Move! is not only a federal initiative; in fact it has only one legislative component, the Helalthy, Hunger-Free Kids Act 2010. The campaign relies on partnerships with everyone from individuals and families, to schools, community and faith groups, non-profits, the medical community, academics, cities and towns, states, as well as corporate partners, from grocers to professional sports associations. The campaign is supported by Partnership for a Healthier America, a non-profit foundation set up to create and monitor the partnerships with corporate entities. Dr. James Gavin III is chairman; Mrs. Obama is honorary chair. PHA's website.

Key reading: The First Lady addressing the National Restaurant Association, and the First Lady addressing the Grocery Manufacturers Association. The First Lady's speech for the one-year anniversary of the campaign is here.

The Five Pillars

"We built this initiative around four main pillars," Mrs. Obama explained in a 2010 speech. "We’re moving to make our schools healthier. We’re moving to increase the amount of physical activity that our kids get at school and at home. We’re moving to eliminate food deserts so that every American can have easy and affordable access to fresh, healthy foods right where they live. And we’re moving to give parents the information they need to make healthy decisions for their families."

In 2011, a fifth pillar was added: A focus on very early childhood, with interventions designed for children from birth to pre-school. The pillars:

1. Improving Access to Healthy, Affordable Food: The First Lady has a goal of eliminating all US Food deserts by 2017. She has gotten major corporate support for this, with grocers, including Walmart, pledging to build markets in both urban and rural food deserts. Improving access is not limited to building markets: The campaign also encourages school and community gardens, food trucks, farmers markets, and anything else that improves food access and affordability. Some of the corporate partners--Walgreens and Walmart--have announced that they will be sponsoring farmers markets, as well as making an effort to purchase from local vendors, in an effort to reduce the cost of fruit and vegetables.

The Walmart Foundation in September donated $1 million to Will Allen's Growing Power as part of this push; he'll be using the money to set up more than 15 community agriculture projects. Mrs. Obama toured Growing Power's Chicago headquarters in October, during the first-ever Let's Move! Food Desert Summit.

The First Lady's Kitchen Garden on the South Lawn is a model education project for nutrition education as well as food access.

2. Empowering Parents and Caregivers: Parents and caregivers need the right information in order to make informed choices, and this component encourages better labeling, including front-of-pack nutrition information labels, as well as other initiatives, such as posting calorie counts on menu boards in chain restaurants, which was a component of the Affordable Care Act.

The MyPlate campaign, launched this year, is part of this pillar, and is designed to help families follow the 2010 Dietary Guidelines for Americans, using the easy-to-understand graphic icon created by USDA. A Spanish language version, MiPlato, was also launched this year. The White House has released healthy recipes, and the chefs have given many cooking demos to educate the public about healthy cooking. Check the sidebar of this blog for recipes, including specific MyPlate recipes. The Letsmove.gov website and USDA's various nutrition websites offer information for parents. The MyPlate website.

How foods are marketed to children is also part of this pillar, and it has been the subject of battle over the last year. This post explains. The food industry this year proposed its own guidelines for advertising to children, explained in this post.

3. Providing Healthy Foods In Schools: Mrs. Obama championed the Healthy, Hunger Free Kids Act, which was signed into law by President Obama in 2010. It affords major nutrition changes in school cafeterias, and for the National School Lunch and Breakfast Programs. The HealthierUS Schools Challenge, a program run by USDA, is the centerpiece of this pillar, and enrolling schools in this has been key. Schools are rewarded for offering a combination of healthy food, nutrition education, and fitness opportunities to students. More than 1,250 schools met the Challenge over the last year, and more will qualify in the year ahead. The HUSC website.

USDA is expected to unveil its new nutrition standards for school meals in January of 2012; the proposed standards are here, but have been the subject of much conflict in the last year.

Chefs Move to Schools, which marries professional chefs with local schools, is part of this pillar. There are more than 3,700 chefs signed on right now, according to Senior Policy Advisor for Healthy Food Initiatives Sam Kass. USDA runs this component: Click here for the website.

Let's Move Salad Bars to Schools, a component launched in 2010, is a part of this pillar. It has a goal of getting 6,000 child-sized salad bars into schools by 2013.

4. Increasing Physical Activity: The First Lady announced last week that in the year ahead, the campaign will have a renewed focus on fitness initiatives. But the campaign has included fitness initiatives from the beginning: Mrs. Obama has hula hooped, danced, played basketball, tennis, soccer, and touch football in an effort to encourage all Americans to get moving. She's gotten support from the NFL, the NBA, Major League Baseball, the US Tennis Association, US Soccer, and many other pro sports organizations, which have offered community fitness programs and other initiatives to hundreds of thousands of children.

A key part of the fitness component is the PALA Challenge, the Presidential Active Lifestyle Award, which encourages children to exercise five days a week for six weeks for an hour, with adults doing a half hour. 1.7 million people completed the PALA Challenge during the last year, a major goal of the campaign. The PALA+ challenge was just launched: it includes nutrition goals with the fitness goals. The PALA website.

Schools are being encouraged to offer fitness opportunities to students: That's part of the HealthierUS School Challenge.

5. Creating A Healthy Start For Children. Mrs. Obama this year launched Let's Move Childcare, a component of the campaign designed to ensure that the youngest Americans have the best possible start in life. It encourages best practices at home and in childcare settings, as well as breastfeeding. Major childcare centers have signed on to join the initiative. Kaiser Permanent announced last week that it will make 29 hospitals "Baby Friendly," and encourage breastfeeding. The Let's Move Childcare website.

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*Updated.

*Photo by Eddie Gehman Kohan/Obama Foodorama; the First Lady is speaking at the launch of the partnership with Walmart at an event in Washington, DC.

White House Holiday Photo Of The Day

A MyPlate Christmas...
The White House has plenty of seasonal sugar going on for the holidays: Check out the gorgeous Gingerbread House and the massive cookie operation. But there's also decor that reminds about the importance of fruit and vegetables, a key piece of First Lady Michelle Obama's signature Let's Move! initiative. In this photo, Executive Chef Cris Comerford (center) and an assistant chef show kids from military families how to make the fruity Christmas ornaments hanging on this mini tree.

The directions are simple: Slice oranges into thin rounds, and dip each in Simple Syrup. Place on a baking sheet and dry in a 250 degree oven. Thread a ribbon through the center of each orange, and voila! It's an ornament that references USDA's MyPlate icon, unveiled by Mrs. Obama earlier this year, which encourages Americans to make fruit and vegetables half of each meal.

The holiday theme is "Shine, Give, Share" to honor military families. Click here to download the 2011 White House Holiday Tour Book for information on the decorations in each room. (Above: Comerford, right, and her assistants with the fruity craft table)

White House recipes are on the sidebar of this blog.

*Photos by Eddie Gehman Kohan/Obama Foodorama

Let's Move! Campaign On QSR List Of The Year's "100 Biggest Restaurant Stories"

It's that time of year when everyone's putting out year-end lists. QSR magazine, the leading media outlet covering the quick-service and fast casual restaurant industry, has today given First Lady Michelle Obama's Let's Move! campaign the #8 spot on its list of the 100 biggest stories of 2011. In September, Darden Restaurants, Inc., the largest chain restaurant company in the US, parent to Olive Garden, Red Lobster, Bahama Breeze, and Longhorn Steakhouse, committed itself to the Let's Move! campaign, pledging to revamp its menu offerings and marketing practices aimed at children.

"Darden is doing what no restaurant company has done before," Mrs. Obama said.

Highlighted in QSR placing Let's Move! on its list is the fact that the White House is seeking more support from quick-serve restaurants.

The QSR entry reads:

8. "We're looking for leadership from quick-serve restaurants. There's no question that we're really going to need folks in the industry to step up and help get this initiative where it needs to be." --Sam Kass, senior policy advisor for healthy food initiatives at the White House, speaking to QSR about the First Lady's anti-obesity campaign, "Let's Move!" (sic)

Taking the #1 spot on the QSR list is Roark Capital buying Arby's restaurant chain. Other entries on the list note a shift in industry practices toward healthier food offerings, such as McDonald's changing its Happy Meal to include a smaller serving of fries and apple slices or other fruit in its boxed child meals, #3 on the list. The effort wasn't quite ambitious enough to warrant an invitation for McDonald's executives to make their announcement with Mrs. Obama standing by their side. Instead, the First Lady issued a lukewarm statement noting the change.

Kass, for his part, spent 2011 wooing chefs to participate in Mrs. Obama's campaign, as well as meeting with food and restaurant industry representatives at the White House.

Must-See Sam Kass TV

The special episode of "Chopped" featuring Senior Policy Advisor for Healthy Food Initiaatives Sam Kass as a judge for a culinary battle between four amazing "lunch ladies" airs again tonight on Food Network at 9:00 PM/8:00 Central. The show spotlights the efforts going on across America to make school lunches healthier, and will also air on Saturday at 12:00 PM/11:00 Central. Click here to watch a preview video.

Michelle Obama Announces Renewed Focus On Physical Fitness For Let's Move! Campaign

Combating a "crisis of inactivity" in America's children: In the year ahead, First Lady will unveil new tools and new partnerships designed to "redefine" the idea of play...
First Lady Michelle Obama announced a fundamental shift in the Let's Move! campaign as she gave the keynote address on Wednesday morning at Partnership for a Healthier America's "Building a Healthier Future Summit." Held over two days in Washington, DC, the event was the first obesity conference from the non-profit foundation created to support the Let's Move! campaign.  More than 800 stakeholders, from the public and private sector, academia, and the medical community attended. (Above: Mrs. Obama, honorary chair of the foundation, meets with the board before her speech)

During remarks in the ballroom of the Omni hotel, Mrs. Obama said that over the next year, her national initiative will have a renewed focus on physical fitness, sports, and active play, to combat what she called "the crisis of inactivity that we see among our kids."

"The fact is that, today, we may well be raising the most sedentary generation of kids in the history of this country," Mrs. Obama said. "We as a society need to redefine for kids what play is."

Getting children to be more physically active should be much easier than getting them to eat healthy foods, Mrs. Obama said, a major focus of Let's Move!, and the raison d'etre for the very public role of Sam Kass, her Senior Policy Advisor for Healthy Food Initiatives, as well as for her Kitchen Garden.

"This isn’t forcing them to eat their vegetables," Mrs. Obama said.  "It’s getting them to go out there and have fun."

In the year ahead, the Let's Move! campaign will be unveiling "wonderful new tools and information for parents," it will continue promoting the Presidential Active Lifestyle Award, and continue a community-level focus, through Mayors, on improving access to physical activity opportunities, the First Lady said. It can all be done without "spending a dime," she said.

"We as a society need to make physical activity a part of our kids’ daily lives again, and we need to do it in a way that is easy, affordable and fun -- not just for kids but for parents."

Mrs. Obama has repeatedly called on the food and beverage industry to rethink its practices, especially in relation to children.  On Wednesday she did the same for those involved in creating entertainment and activity products for children, challenging corporations and non-profits--and parents and schools--to focus on ways to get kids moving. She asked America to re-define the idea of "play" for children, and to shift to a more active paradigm that doesn't include video games and other passive entertainment as a standard practice.

Toys, she said, should inspire kids to move.  Schools should encourage recess and PE.  Communities should improve access to public lands, such as parks, to make them more user-friendly.

"If we can get major grocery chains to build supermarkets in underserved neighborhoods, if we can get major restaurant chains to improve their menus and food manufacturers to offer better choices, then I am confident that we can get our kids up and playing just a little bit more," Mrs. Obama said.

Mrs. Obama's major wins for Let's Move! in 2011 included commitments from grocery chains, including Walmart, to build markets in food deserts, and getting America's largest chain of eateries, Darden Restaurants, Inc., to commit to making its menus healthier.

The First Lady pointed out that she has done everything possible to inspire Americans to become more physically active, and played a video of herself in action, at home and abroad--doing push ups with Archbishop Desmond Tutu in Africa, running around a US school with Mrs. Margarita Zavala, First Lady of Mexico, playing ping pong with Nickelodeon boy band Big Time Rush in the White House.

"As you can see, I’m pretty much willing to make a complete fool out of myself to get our kids moving," she said, to laughter. "There’s a reason why I’ve been out there jumping rope and hula hooping and dancing to Beyoncé, whatever it takes. It’s because I want kids to see that there are all kinds of ways to be active. And if I can do it, anybody can do it."

Mrs. Obama's campaign has already received the support of many of the major US sports leagues, including the NFL, the NBA, US Soccer, US tennis, hockey, and even NASCAR. Beyonce's "Move Your Body" dance video for the campaign, released in April of 2011, has gotten more than 14.7 million hits on YouTube.  This Fall, she announced a Let's Move! milestone: 1.7 million people in the last year completed the Presidential Active Lifestyle Award challenge.

"We’re going to keep working with schools to increase activity during the day. We’re going to work with sports leagues and celebrities and businesses to inspire our kids to get active," Mrs. Obama said, adding that faith-based organizations will be vital to the new push, too.

Let's Move Faith and Communities, a sub-component of the campaign, has enrolled religious organizations from a panoply of faiths, as well as community groups, such as the Boys and Girls Clubs, into the campaign, to focus their considerable resources on child health.

"Together, I am confident that we will solve this problem," Mrs. Obama said, and pointed to the fact that it will impact generations of children in the years ahead.

"We still have a long way to go, yes. But all of you and all that you’ve done are a testament to what we can achieve with enough passion, determination and inspiration and a little imagination. So I want to thank you all from the bottom of my heart. Let’s keep going. Let’s keep moving. Let’s keep moving forward."

Despite the First Lady's announcement of the renewed focus on physical activity for the campaign, the summit also featured a focus on healthy food.  A team of James Beard Award-winning chefs cooked a lunch and dinner for attendees using what was deemed a Food Stamps budget, $4.50 per person.  On Tuesday evening, Kass emceed a cooking showcase, featuring Top Chef host Tom Colicchio and three other Beard awardees.  It was designed to demonstrate that a family of four can easily cook and then eat a healthy "gourmet" meal on a Food Stamps budget--just $10.  But one six-year-old judge spent his time on the competition stage spitting out the offerings of the acclaimed chefs, brutally illustrating how far the Let's Move! campaign has to go to fulfill the mantra of the summit, "making the healthier choice the easier choice."

Led by chairman Dr. James R. Gavin III, Partnership for a Healthier America has locked down a series of major commitments from the private sector since it was created in February of 2010, including those from Walmart and Darden. New commitments announced during the summit for the Let's Move! campaign are here, and include Hyatt Hotels and Resorts pledging to change their menu offerings across their venues, as well as a commitment from Kaiser Permanente to make 29 hospitals "Baby Friendly," with a dedicated focus on encouraging breast feeding.

*The full transcript of Mrs. Obama's remarks is here.

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The Y.M.C.A announces a new commitment...
Mrs. Obama was introduced before her remarks by 14-year-old Kayla Brathwaite, who represents Y.M.C.A. of Greater New York. The national organization is one of the largest childcare providers in the US, and announced on Wednesday that it is adopting "healthy living standards" for all its facilities. (Above: Mrs. Obama and Kayla)

These standards will be voluntary, but include offering fruit, vegetables and water (rather than soda or sugary beverages) at snack/meal time, increasing the amount of exercise opportunities offered to children, and limiting video games and television in its childcare programs.

About 700,000 children are enrolled in after school and summer programs at Ys in the US, and the new initiative was developed in consultation with PHA and the White House. A spokesman for the Y said that about 85% of chapters, which are run by state organizations, are expected to adopt the guidelines.

They are similar to guidelines adopted by Bright Horizons, the nation's second-largest childcare provider, with about 70,000 children at 600 centers across the US. The company announced its commitment when Mrs. Obama launched Let's Move Child Care in June of 2011. It was a sponsor of the summit, as were Walgreens and Walmart, two of the grocery corporations that have commited to building markets in food deserts.

*In top photo, PHA chairman James R. Gavin III is at the First Lady's left, and on her right is Newark Mayor Cory Booker, a vice-chair. Photo by Lawrence Jackson/White House; second by Y.M.C.A of Greater New York

Transcript: First Lady's Remarks, PHA's Building A Healthier Future Summit

First Lady Michelle Obama gave the keynote address on Wednesday morning at Partnership for a Healthier America's inaugural Building a Healthier Future Summit, held in Washington, DC. She called on America to "redefine the idea of play," and inspire children to become physically active. A full post is here.

New commitments announced during the summit for the Let's Move! campaign are here. On Tuesday evening, Senior Policy Advisor for Healthy Food Initiatives Sam Kass emceed a cooking showcase designed to highlight healthy affordable eating on a Food Stamps budget.

The summit was the first of its kind from the non-profit created to support the Let's Move! campaign, and brought together the foundation's leadership with more than 800 stakeholders from across the US. Mrs. Obama was introduced before her remarks by 14-year-old Kayla Brathwaite from YMCA of Greater New York (Above: Mrs. Obama hugs Brathwaite)

THE WHITE HOUSE

Office of the First Lady
_______________________________________________
For Immediate Release
November 30, 2011

REMARKS BY THE FIRST LADY
AT THE PARTNERSHIP FOR A HEALTHIER AMERICA’S
INAUGURAL BUILDING A HEALTHIER FUTURE SUMMIT

Omni Shoreham Hotel
Washington, D.C.

11:52 A.M. EST

MRS. OBAMA: Thank you. Thank you, everyone. Please, please. (Applause.) Well, thank you all so much. Please, please, rest yourselves. I understand you’ve been working hard over these last couple of days. (Laughter.)

It is such a tremendous pleasure and an honor to be here with all of you today. I want to start by thanking Kayla, not just for that very kind introduction, but for her work. I mean, we should all be like Kayla, right? That’s what we’re trying to do. Kayla, we are so proud of you. Let’s give Kayla a wonderful round of applause. (Applause.)

That’s why we’re all here, right? It’s because of Kayla.

I also want to recognize Senator Bill Frist, Mayor Corey Booker, who have just been phenomenal Partnership for a Healthier America co-chairs. They’ve been terrific.

I also have to recognize my dear friend, Jim Gavin, who’s the chair of the board, as well as Larry Soler, the CEO. They have just been tremendous.

PHA is truly a driving force behind so much of the progress that we’ve made on behalf of our children. And I am thrilled about the commitments they’ve announced today from organizations like the YMCA, Hyatt Hotels and so many others. So I also want us to take some time to give all of them a round of applause. (Applause.)

And finally, I want to thank all of you -– all of you here today: the advocates, the activists, the business leaders and the experts who have been leading the charge for years to help our kids lead healthier lives.

And I know that what you all do isn’t easy. And I have to be honest, when I first decided to focus on the issue of childhood obesity, in the back of my mind I wondered whether it was really possible to make a difference. I knew the conventional wisdom on the issue -– particularly when it comes to changing how and what our kids eat.

There’s the assumption that kids don’t like healthy food, so why should we bother trying to feed it to them. There’s the belief that healthy food doesn’t sell so well, so companies will never change the products they offer. There’s the sense that this problem is so big, and so entrenched, that no matter what we do, we’ll never be able to solve it.

But because of folks like all of you, over the past couple of years, we have begun to see a fundamental change in the conversation in this country about how we feed our kids. Since we launched “Let’s Move,” folks from every sector of society have been stepping up to help our kids lead healthier lives.

Major food manufacturers are cutting sugar, salt and fat from their products. Restaurants are revamping kids’ menus and loading them with healthier, fresher options. Companies like Walgreens, SuperValu, Walmart, Calhoun’s Grocery are committing to build new stores and to sell fresh food in underserved communities all across this country.

Congress passed historic legislation to provide more nutritious school meals to millions of American children. Our schools are growing gardens all over the place. Cities and towns are opening farmers markets. Congregations are holding summer nutrition programs for their kids. Parents are reading those food labels, and they’re rethinking the meals and the snacks that they serve their kids.

So while we still have a long way to go, we have seen so much good progress. We’ve begun to have an impact on how, and what, our kids are eating every single day. And that is so important. It’s so important.

But it’s not enough. There is still more to do. Because we all know that the problem isn’t just what’s happening at meal time or at snack time. It’s also about how our kids are spending the rest of their time each and every day.

It’s about how active our kids are. And that’s what I want to talk about today. I want to talk about the crisis of inactivity that we see among our kids, and what each of us can do to start solving that problem.

The fact is that, today, we may well be raising the most sedentary generation of kids in the history of this country. Kids today reportedly spend an average of seven and a half hours a day watching TV, playing with cell phones, computer games, video games. Only one-quarter of kids play outside each day -- one-quarter of our kids play outside. And that’s compared to three-quarters of kids just a generation ago. And only 18 percent of high school students get the recommended one hour of physical activity a day.

And all of us know, we being of a certain generation, that it wasn’t always like this. Many of you probably grew up just like I did. Back then -- way back then, way before Kayla was even a thought in anybody’s eye -- (laughter) -- remember how we would walk to school every day? You would get to school and then you’d run around the playground before the bell rang. You’d get to school early just to run around before the bell rang.

Then just a couple of hours later, we were back outside for recess -- more running around. And then after lunch, we had another recess, and then all of us, we all had regular P.E. classes. And then once you got out of school, if you didn’t have homework, we spent hours riding bikes, jumping rope, playing ball, playing tag. And you didn’t come home until dinner was ready. And if your mother was anything like mine, she’d send you right back out. (Laughter.)

Back then, kids were constantly in motion. We rarely went more than a few hours without engaging in some kind of heart-pounding, sweat-inducing, active play.

And that’s an important word: play.

Back then, play meant physical activity. Sitting around watching TV didn’t count as playing. Lounging around the house with your friends was not playing. Back then, playing actually meant moving your body.

And today, we have an entirely different idea of what constitutes “play.” These days, for many kids, play has become a fully sedentary activity. Then urban sprawl and fears about safety often mean the only walking our kids do is out the front door to a bus or a car.

And cuts in recess, gym and sports programs mean a whole lot less running around during the school day. Only half of our young people in this country have playgrounds or parks, activity centers, walking paths or sidewalks available in their neighborhoods -- only half of our kids in this country.

And today, fewer than 4 percent of elementary schools, fewer than 8 percent of middle and junior high schools, and only about 2 percent of high schools even offer daily P.E. classes. That’s what’s going on. And with the rise of the Internet and 24/7 cable TV, there is always an opportunity to be entertained by something on a screen.

Kids today can watch pretty much any show any time they want, day or night. That wasn’t the case when we were growing up. You had seven channels. (Laughter.) You had about three hours of cartoons and it was over. (Laughter.) But all of that is just too hard for kids to resist.

But the fact is that kids’ bodies simply are not built for that kind of sedentary lifestyle. For them, physical activity is critical. We all know that. It’s critical for building healthy bones and muscles. It’s critical for maintaining healthy blood pressure and cholesterol. And it’s critical for controlling anxiety and stress. And when our kids aren’t active, we see the results in rising obesity and conditions like diabetes that used to only be seen in adults, and conditions that we all know are costly to treat.

We see it in our schools, where overweight and obese kids are more likely to miss more than two weeks of school during an academic year. And we know that when kids stay home from school, what does that mean? Oftentimes parents stay home from work. And for those of you from the business world, you know that all those missed days can really have an impact on your bottom line. There’s also evidence that physical activity may affect academic performance.

And believe it or not, we even see the effects in our military. And I know that Bill Frist was here and he talked a bit about this as well, but right now, nearly 27 percent of 17- to 24-year-olds are too overweight to serve in our military. And at one Army base that I visited, I learned that the recruits they see today are kids who were born back when public schools across the country started cutting physical education and sports. These are the kids who are the product of those cuts.

So after years of inactivity and poor nutrition, many are overweight, many are out of shape, and they’re more likely to injure themselves in basic training. This is what the General told me. So the Army is now spending millions of additional dollars a year in medical and dental costs just to get trainees combat-ready.

So when we’re talking about getting kids running around and playing again, it is important to understand that this isn’t just about fun and games. This isn’t a joke. It’s about their health. It’s about their success in school. It’s about our economy. It’s about our national security.

But as parents -- and I know there are many parents in this room -- we don’t need statistics to tell us that something is wrong. We know our kids aren’t as active as they should be. And if we’re being honest with ourselves, we know that we bear some responsibility for that. Because so many parents today are juggling a million things at once.

They’re working full-time while raising kids. Many are caring for aging parents. Many are struggling to just pay the bills. And much as we all hate to admit it, sometimes, on those Saturday afternoons when the kids are complaining that they’re bored, sometimes it’s just easier to give them permission to go watch TV, right? I did that last weekend. (Laughter.) And we know that’s not good.

We know we need to do things differently -- not just as parents, but as a society. We as a society need to redefine for our kids what play is. We as a society need to make physical activity a part of our kids’ daily lives again, and we need to do it in a way that is easy, affordable and fun -- not just for kids but for parents.

And when I say “we as a society,” I mean that every single one of us has a role to play. Because we know that the solution on this one is not going to come because government is going to tell people what to do. It’s about each of us taking responsibility, making a difference however we can.

So today, I want to call on all of you, and folks all across the country, to just step back and ask yourselves, “What more can I do to help our kids lead more active and healthy lives?” I want you to ask yourselves what you can do to invest, or to innovate, or to inspire our kids to get out there and play again.

And when I say invest, I don’t just mean money. I also mean time, and energy, and passion. I’m talking about schools that have started running clubs and fitness competitions; schools that are working physical activity into classes ranging from music to math. I’m talking about communities keeping the high school gym open on weekends or organizing volunteers to refurbish parks and playgrounds.

I’m talking about faith leaders who are starting exercise ministries for families in their congregations. I’m talking about businesses sponsoring youth sports leagues and helping their employees get active. Because we know that when mom or dad starts getting in shape at work, that can have an impact on other members of the family at home.

And when I say innovate, I’m talking about new ideas and new technologies. I’m talking about developing new toys that require active play; new video games that get kids moving their entire bodies, not just their thumbs, right? New playground equipment that gets kids running and jumping and climbing.

And finally, when I say inspire, I’m talking about all of us serving as role models for our kids -- all of us. Our pediatricians urging kids to keep active; educators teaching kids about nutrition; folks in the sports, media and entertainment industries promoting physical activity, and making playing cool again -- making playing cool again.

I want to emphasize that last point -- the importance of really promoting physical activity to our kids. Think for a minute of all the things we get our kids to do each day. It shouldn’t be so hard to get them to run around and play, right? This isn’t forcing them to eat their vegetables. (Laughter.) It’s getting them to go out there and have fun.

And now, I just want to divert a little bit because I now have a quick video for you -- I don’t do this a lot -- to help illustrate my point. So take it away.

(The video is played.)

That’s Bishop Tutu. (Laughter.)

That’s the First Lady of Mexico. (Laughter.)

Big-time rush. (Laughter.) Very cute. (Laughter and applause.)

So as you can see, I’m pretty much willing to make a complete fool out of myself to get our kids moving. (Laughter.) But there is a method to my madness. There’s a reason why I’ve been out there jumping rope and hula hooping and dancing to Beyoncé, whatever it takes. (Laughter.) It’s because I want kids to see that there are all kinds of ways to be active. And if I can do it, anybody can do it.

I want them to understand that being active can be fun, because we know that we as adults and as parents, we are our kids’ first and best role models. As much as they don’t act like they’re listening to us, they really are. And we can’t tell them to run around outside when we’re lying on the couch watching TV. So we need to get ourselves active and we need to take our kids with us.

And we don’t need any kind of fancy equipment or uniforms. That’s the other point. It can be as simple as going for a walk together or just turning on the radio and dancing around in the living room. And ultimately, that’s what gives me such hope around this issue, the fact that at this very moment, each of us -- each of us already has the power to start solving this problem for ourselves in our own homes, in our own communities, without spending a single dime.

And if we can get major grocery chains to build supermarkets in underserved neighborhoods, if we can get major restaurant chains to improve their menus and food manufacturers to offer better choices, then I am confident that we can get our kids up and playing just a little bit more. I know this is something we can do, because the truth is that kids want to be active. They want it so desperately from the time they’re little. They want to move. They want to explore. They want to run and skip and learn new skills.

So it’s up to all of us to tap into that innate desire for active play. And that’s exactly what we’ll be doing in the coming months through “Let’s Move” and the Partnership for a Healthier America. We will be offering wonderful new tools and information for parents to figure out how they can start getting their kids on track. We’ll continue promoting our President’s Active Lifestyle Award to help kids to take charge and build healthy habits. And so far, more than 1 million kids have earned this award by exercising an hour a day, five days a week for six consecutive weeks.

We’re going to keep working with our mayors to get them to improve access to play in their communities. We’re going to keep working with schools to increase activity during the day, during the school day. We’re going to work with sports leagues and celebrities and businesses to inspire our kids to get active, and so much more.

Every step we take can make such a difference in our kids’ lives. And I have the good fortune of seeing that week after week in the letters that I get. I get so many letters from kids all across the country who are excited about “Let’s Move” and they’re eager to share their stories.

One of those letters that really stood out for me came from a young woman named Samantha. And Samantha is 15 years old and, for a long time, she shared with me that she struggled with her weight. She was diagnosed with asthma and was in danger of developing diabetes. But finally, Samantha took charge and she reached out to an adult that she trusted. It happened to be her health teacher. And together, she shared with me how they developed a plan to help Samantha get healthy.

And she told me that she started small. She started watching what she ate. She joined a softball team and a cardio club at her school. And she said that as she got healthier, she gained more confidence. And in her letter, she told me that she’s been so successful that other people have actually asked her to help them get fit and healthy.

And all it took for Samantha was one caring adult and a couple of opportunities for active play, and this young woman was able to regain control of her health. So just imagine if we could have that kind of impact in every school and every community in America. And just imagine how many of our kids we could help. Imagine how many lives we would transform.

And like anything, this is not going to be easy and it will not happen overnight. This is going to be an ongoing process, one that will unfold over generations. And that is why the Partnership for a Healthier America is so critical. It has just been at the core of everything we do.

You see, I’m not going to be here forever and neither are any of you. And I want to make sure that the work that we’ve begun and the progress we’ve made will continue not just for the length of this administration, but until the problem is solved. And that is PHA’s mission.

And if we succeed, we won’t just raise this generation of children to be healthier adults. You see, what you all understand is that when we instill healthy habits in our kids today, when we teach them to eat well and stay active today, that affects how they’ll raise their own children years from now. That affects the habits that they’ll teach them and the food they’ll feed them and how healthy all of our grandkids will be. And that can continue on throughout the generations.

That’s what we’re doing here. We’re impacting generations. That is the kind of impact we can have, one that will last long after all of us are gone. So that’s why I keep traveling around the country, shining a spotlight on programs that are making a difference for our kids. And as you saw in that video, I will try just about anything to inspire kids to be active. And I am looking for real partners in that effort, I really am.

So if any of you come up with good ideas and you can translate them into effective programs, I will be there to dance, to jump, to throw, to kick -- whatever you can imagine as long as it passes security approval. (Laughter.) But I will be there with you to help highlight that work.

And together, I am confident that we will solve this problem. You see, I may have started out my remarks today talking about the doubts I had when we first launched “Let’s Move.” But I think the last couple of years have shown us that we live in a country where we care deeply about our kids. We do, and that is such a beautiful thing to see.

And when we educate people about this issue, they want to step up. They want to make a difference. And if you have any doubts about that, if any of you have any doubts about what we as a country can accomplish when we really put our minds to it just look at what we’ve done these past couple of years. Just look at what all of you have done. Just look around this room at the leaders from all across the country, from every sector of society. We couldn’t have imagined this room would exist today just a year ago.

We still have a long way to go, yes. But all of you and all that you’ve done are a testament to what we can achieve with enough passion, determination and inspiration and a little imagination. So I want to thank you all from the bottom of my heart. Let’s keep going. Let’s keep moving. Let’s keep moving forward. I am so proud of the work that all of you have done. And I truly look forward to all that we’re going to accomplish in the months and years ahead.

Congratulations. Congratulations, PHA. Congratulations to all of you. Thank you all and God bless.

END 12:19 P.M. EST
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*Photo by YMCA of Greater New York

The White House Kitchen Garden, Ready For Winter With Hoop Houses

First Lady's South Lawn vegetable plot will continue to grow through the cold months...
Wondering how the First Family's Thanksgiving menu featured fresh produce from First Lady Michelle Obama's Kitchen Garden, despite chilly November weather? The 1,500 square-foot plot is a four-season garden, and grows vegetables all year thanks to hoop houses. Five hoop houses--aluminum hoops covered with plastic sheeting--have just been installed in the Kitchen Garden, protecting a wide variety of herbs, lettuces, spinach, Collard Greens, Swiss Chard, and root vegetables in their raised beds. The temperature in Washington, DC, has fluctuated wildly recently, getting up to a balmy 68 degrees last week, and dropping down to 34 degrees, thanks to driving wind and rain. But the hoop houses provide ample protection for the Presidential vegetables. (Above: Two of the hoop houses, beside the special beds in honor of President Thomas Jefferson, at right)

Hoop houses, also called high tunnels, are akin to temporary greenhouses, and used by home gardeners and farmers alike. They provide a low-cost and easy way to capture solar heat: The sun warms the interior through the covering, keeping the soil from freezing and allowing vegetables to thrive during cold months, so fresh produce can be had year-round. In 2009, hoop houses helped the Kitchen Garden continue to grow through two record-breaking blizzards, dubbed Snowmageddon I & II by locals. In 2010, the winter was milder, but still had snowfall, and the hoop houses worked swell then, too. (Above: The full view of the Kitchen Garden, with the five hoop houses that are currently installed)

There are 32 boxed beds in the Kitchen garden, and two berry patches. Vegetable beds that are not being used during the cold months have been seeded with a cover crop of rye, which provides nutrients for the soil, enriching it for next Spring's planting.

"What excites me every day is being able to go down to the First Lady's garden and being able to cook out of that. I mean it's just such an honor, number one, but two, as a chef, it's the best way to cook," Senior Policy Advisor for Healthy Food Initiatives Sam Kass (l), the mastermind behind the First Lady's garden, said last week.

"I can go down and pick whatever looks the best and is the most ripe, and then bring it up here and be putting it on the plate in thirty minutes...there's always something new getting ready to be harvested in the garden, so that's just been great."

This year, the Kitchen Garden produced more than 2,600 pounds of vegetables, which are used for everything from the First Family's meals to State Dinner menus. In 2011, all the beds were fully boxed for the first time, a major change from 2010 when there were just six boxed beds. In June, Mrs. Obama installed a special Three Sisters garden, which utilized traditional Native American planting techniques. Beets were planted in the Kitchen Garden for the first time ever during the March 2011 Spring Planting.

About one third of the Kitchen Garden vegetables are donated to Miriam's Kitchen, a DC social services agency that provides daily healthy meals for the needy. (Above: An aerial view of Mrs. Obama harvesting the Kitchen Garden for Fall on October 5, joined by student helpers from Bancroft and Tubman Elementary Schools)

The White House Beehive, located adjacent to the Kitchen Garden, is now dormant for the winter, but in 2011 produced about 234 pounds of honey, according to an aide.

The First Lady's book about her Kitchen Garden, "American Grown," will be released in April of 2012. (Above: The Kitchen Garden layout for 2011)

Excellent seasonal White House recipes for the cold months:

1. Roasted Pumpkin Squash Soup

2. Winter Garden Salad with Honey Herb Vinaigrette

3. Turkey and Spinach Lasagna

4. Broccoli Soup

5. Roasted Apples with Blue Cheese

*Check the sidebar for more recipes.

*Photos by Eddie Gehman Kohan/Obama Foodorama. Aerial photo by Chuck Kennedy/White House

First Lady To Keynote "Building A Healthier Future" Summit

Partnership for a Healthier America's two-day childhood obesity summit begins Tuesday...
UPDATE: Click here for the post about Mrs. Obama's speech
First Lady Michelle Obama will give the keynote address on Wednesday morning at Partnership for a Healthier America's (PHA) Building a Healthier Future Summit. The two-day event in Washington, DC, is the first national summit hosted by the non-profit foundation established to further Mrs. Obama's Let's Move! campaign, and will bring together business and industry leaders with their nonprofit, academic, and government counterparts for panel meetings and discussions. It begins on Tuesday morning at the Omni Shoreham Hotel.

Mrs. Obama serves as honorary chair of PHA, which is led by Dr. James R. Gavin III. The foundation is responsible for organizing and managing the private-sector commitments the First Lady has garnered for the Let's Move! campaign, including the pledges from Walmart and other grocers to build stores in food deserts, and from national chain Darden Restaurants to revamp its menu offerings.

At the summit, "private sector leaders from all industries will be announcing new commitments while current PHA partners will be proving updates on their progress," according to organizers.

Honorary vice-chairs Mayor Cory Booker of Newark, NJ and former U.S. Senate Majority Leader Bill Frist, M.D., will both speak at the summit, as will Gavin.

The Great American Family Dinner Challenge...
UPDATE: Click here for the post about the cooking event
Senior Policy Advisor for Healthy Food Initiatives Sam Kass is also a featured participant at the Summit. Kass will serve as the emcee for The Great American Family Dinner Challenge on Tuesday night, a cooking exhibition that will pit two teams of James Beard Award-winning chefs against each other to create a fabulous dinner on a Food Stamps budget. The chefs--Tom Colicchio and Maria Hines vs. Holly Smith and Ming Tsai--will have $10 of ingredients and just thirty minutes to dazzle the judges, who are two sets of "real" parents. (Kass, above)

A dinner on Tuesday night for all Summit attendees will be cooked by James Beard Award winners and nominees Floyd Cardoz, Koren Grieveson, Michel Nischan and Anne Quatrano.

Social media: PHA's website is here; a Facebook page for the summit is here; Twitter is @PHANews with the hashtag #PHASummit. Check out @LetsMove and Letsmove.gov for the First Lady's campaign.

*Photos by Eddie Gehman Kohan/ObamaFoodorama

Power Politics In Action: Congress Officially Makes Pizza A Vegetable

Hot lunch: How lobbyists, big food corporations, and their friends on Capitol Hill fried the Administration's school nutrition standards...

By Marian Burros
Not everyone remembers how the Reagan Administration was shamed into withdrawing its effort to put ketchup in the same category as a serving of broccoli or kale in 1981. But Dr. Marion Nestle, author and professor of nutrition at New York University, remembers it well. Which is why she says the Congressional bill passed on Thursday that has turned pizza into a vegetable “makes me crazy."
“It’s about profit. It has nothing to do with the health of children,” Nestle told Obama Foodorama.
The Agriculture Appropriations bill, part of the larger "minibus" that provides funding for FY 2012, was approved by the Senate on a 70-30 vote, just after the House agreed to it 298-121. It provides $18.2 billion for school lunch and breakfast programs but contains four nutrition riders, two of which prohibit the Agriculture Department from providing healthier food for children.
The proposed changes that would reduce fat, saturated fat, sodium and sugar, add more whole grains and increase the variety of vegetables and fruits in school meals are science-based recommendations from the National Institute of Medicine of the National Academy of Sciences.
Congress had asked for the update to help reduce childhood obesity, one of First Lady Michelle Obama’s signature projects, the Let’s Move! campaign. But lawmakers appear to have had second thoughts, though both Mrs. Obama and Agriculture Secretary Tom Vilsack have repeatedly said the changes are essential to combat childhood obesity, pointing out that many children, particularly those that are disadvantaged, get up to half their daily calories from school lunch and breakfast. Better nutrition in schools is crucial for academic achievement and "winning the future," according to President Obama.

But spurred on by lobbyists for companies that might have their profit margin adversely affected by the proposed regulations, Congress is now requiring the USDA to back off from its efforts to require pizza makers to use more than 1/8 cup of tomato paste in order to call pizza a vegetable serving, and to reduce the use of potatoes (read French fries) in school lunches.

USDA wanted to reduce the frequency of potatoes along with other high-starch vegetables like corn, lima beans and peas because the IOM report said schools need to serve more orange and dark green vegetables.

The National Potato Council, in concert with Sen. Susan Collins (R-Maine) and Sen. Mark Udall (D-Col), made sure Congress killed the proposed potato restriction: French fries will be available every day in school cafeterias. The potato industry points with pride to Mrs. Obama’s professed love of French fries, ignoring her admonition to treat them as an occasional indulgence rather than part of a daily diet. Many schools brag that they bake the French fries before serving. But that takes place after they have been fried at the facility where they were made.

Companies like ConAgra, the industrial agriculture giant, and Minnesota’s Schwan’s Food Service, which sells 70 percent of the pizzas served in school lunches, went all out to prevent a change in amount of tomato paste required to classify it as a serving of vegetables. Under the current regulations, tomato paste has a special exception carved out for it so that the 1/8 cup used on a pizza slice is comparable to the standard serving size of ½ cup of any other vegetable. USDA wanted to take away the special exception.

Pizza purchases from schools account for the largest part of Schwan's $3 billion in annual sales, so it is not surprising hat Democrat Amy Klobuchar, the company's home-state Sentator, sent a letter to USDA warning them to leave the pizza standard alone.

At the same time Schwan's was complaining about the pending change in the pizza regulation requiring more vegetable content, it was vigorously selling itself to school lunch directors as the company that could help them meet the proposed new rules, because it had added whole grain to its pizzas and reduced the fat and sodium content.

“We’re passionate about feeding children better," Schwan's president Jim Clough told Business Wire in August. But that passion does not extend to vegetables.

The company did not return repeated calls requesting comment.

ConAgra and Schwan's have also funded the website Coalition for Sustainable School Meal Programs, which has urged parents to help change the proposed regulations, particularly the one about pizza. Barry Sackin, a former vice president for public policy of what is now called the School Nutrition Association (SNA), is running the website and has worked with ConAgra and Schwan's.

The SNA is a trade association made up of the people who are responsible for school lunches. It also has industry members, like Schwan's and ConAgra, who pay hefty fees for membership. SNA is not happy with the changes USDA is proposing. It wants another year before the changes take affect: 2013 instead of 2012. It favors leaving the exception for tomato paste, claims there is not enough whole grain in certain sections of the country to use in school meals, worries that fresh leafy green vegetables are not available in certain part of the country in certain seasons and that if they can’t put enough salt in the food children won’t eat it.

When the First Lady gathered hundreds of professional chefs at the White House in June of 2010 to launch the Chefs Move to Schools initiative, she asked them to help schools improve the meals they served. But many of the chefs were surprised to discover that the professional lunch ladies resented their efforts.

“Members of the School Nutrition Association don’t have any power,” said Nestle. “Unlike anything else in school they have to run a break-even enterprise and the only way to do it is having lots and lots of kids eat their meals, so they pander to lowest common denominator.”

The Chefs Move program, run by USDA, now has 3,700 chefs enrolled, according to Senior Policy Advisor for Healthy Food Initiatives Sam Kass. But there are more than 90,000 schools participating in the federal school lunch and breakfast programs.

The other riders in the bill: Sodium and Whole Grain...
There are two other riders to the Ag bill that seem designed to slow down the process of changing school lunch rather than an outright prohibition of changes. One requires USDA to provide scientific evidence that reducing sodium is important for health reasons. That shouldn’t be too hard: the Institute of Medicine has already done that. The other requires a definition for whole grains, and USDA already has a definition.

A USDA spokesman said the Agency sees “no barriers to implementing those parts of the regulation.”

House Republicans claim these four nutrition riders will save $6.8 billion over five years, a claim USDA vigorously disputes.

According to the Agency spokesman, the changes “will have little to no affect on the cost the new standards.”

Mrs. Obama could not have imagined that her efforts to reduce childhood obesity would cause such forceful reaction from the food industry, its assorted front groups and its friends in Congress.

Another anti-Obama front group...
The Coalition for Sustainable School Meal Programs is not the first front group fighting against healthier food. The Sensible Food Policy Coalition, whose members includes PepsiCo, Kellogg and General Mills, has been working to quash the government’s voluntary nutritional guidelines for advertising food to children, quite similar to the core principles of Let’s Move!.

The coalition wants to substitute the food industry’s far less stringent standards for the guidelines put together by the Food and Drug Administration, the Federal Trade Commission, USDA, and the Centers for Disease Control and Prevention. Last month, there was a hearing in the House in which the members made speeches, using text provided by the coalition’s members.

“What corporations want is free reign,” said Nestle. “They want to market anyway they want, to put any kind of junk food in kids and they’ve got Congress to back them up."
"The idea the Senate is passing laws about potatoes, putting riders on bills and the senatorial staff members are writing letters to USDA about the amount of tomato paste on pizza is power politics in action.”

Though Mrs. Obama agressively championed the school nutrition legislation that offered the improved standards for meals, the East Wing would not comment on the recent developments in Congress, instead referring queries to USDA.
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Update, 11:00 AM: In Bali, Indonesia, today, President Obama signed the bill into law.
Ed. note: Dr. Nestle was recently named by Forbes magazine as one of "The World's 7 Most Powerful Foodies" -- #2 to Mrs. Obama's #1 spot on the list. Burros, the author of this post, was actually the journalist in the Reagan era who coined the idea that "ketchup is a vegetable," which is now part of the food culture lexicon.
*Obama pizza at top of post was created by British food artist Prudence Strait for the Daily Mail. Photo by Alistair Heap.